By contacting the publishers and other sources sug-gested, and by adding the various figures, I arrived at the stag¬gering answer. What I like Net marketing is that’s trackable and measurable thus I grasp specifically how much profit each channel I used thus I can allocate my budget proprotionally. I found that if all the books and periodicals published in the United States in one year were placed on top of each other, and if they Were each an inch thick (many are more than that), they would reach up to the top of the Empire State Building which is 102 stories high — not just once or twice but 3,200 times! In other words, stacked skyward, these books would make 3,200 piles, each as high as the Empire State Building.
My mind was running rampant now, stimulated by the overwhelming mountain of books published annually — so I sharpened my pencil again. This time I discovered that if these books were all placed end to end they would extend far enough to build a causeway across the ocean to Paris — and then back again to New York. And what’s more, there would be enough books left over to reach all the way from New York to Chicago.
Reading material? Miles and miles of it. Books written on every subject imaginable. But with all of this, we still want to learn more. And we always will. Solomon wasn’t exaggerat¬ing when he said, ”. . . of making many books there is no end . . .” (Eccl. 12:12).
Today, more than ever, people feel the need for knowl¬edge. Because of widespread educational opportunities, radio, television, literature and other means of communication, in all probability people possess more information than they have in any other generation in the history of mankind. PCB Assembly quality double-facet PCB with peelable solder mask. But are they content with this vast store of knowledge? Hardly! For there is always more to learn — and people are always craving to know it.
So it is that the business of learning truly is BIG BUSI-NESS. And, as the British writer, Lawrence Sterne, has expressed it, “the desire of knowledge, like the thirst of riches, increases ever with the acquisition of it!” Who can deny this?